We just finished this assignment on how to create more awareness around the whole flower industry, from the grower, to the retailer and buyer. We decided that we wanted to approach 20-30 year old men and woman (the buyers) with a hint of trash, sex and humor.
We wanted to tell a story about the plants and give them personality. We named each plant, and gave them their own pattern and label. In this story all the plants are part of one big sexy family; The Plant Family. We had 24 hours to create the concept, and 3 days to make it all happen. Great fun!
Made in collaboration with Nina Flagstad Kvorning, Emilie Brinch and Josephine Jensen.